BookSmart 10-10-10 spotlights 10 families in 10 cities committed to reading 10 minutes daily with their young children. These families share their real-life journeys through social media and television, illuminating their challenges, breakthroughs, and everyday wins. The program also equips each family to launch a community reading club—bringing books, guidance, and joyful learning to others in their neighborhood.
Key Features:
- Follows 10 families over a year, sharing their stories, challenges, and reading wins.
 - Elevates each family as a community reading ambassador.
 - Uses social media, short-form videos, and partner events to amplify stories.
 - Supports the launch of local BookSmart Reading Clubs.