Mexico has a relatively high literacy rate of 94.4 percent, yet most young Mexicans are not reading books. We asked ourselves, “how can we help a literate person that isn’t reading become an avid reader?”

The project

Through avanzaLee (Avanza – move forward, Lee – read), we aim to change attitudes towards reading among Mexican youth and foster reading cultures across the country.

The project at a glance



Key Partners

IBBY Mexico
Promotora Social Mexico

People we aim to reach


Books we will add to our collection


We’re promoting gender equality through reading in Kenya

Read about our Anasoma project that aims to empower female readers.