avanzaLee

Mexico has a relatively high literacy rate of 94.4 percent, yet most young Mexicans are not reading books. We asked ourselves, “how can we help a literate person that isn’t reading become an avid reader?”

The project

Through avanzaLee (Avanza – move forward, Lee – read), we aim to change attitudes towards reading among Mexican youth and foster reading cultures across the country.

The project at a glance

Location

Mexico

Key Partners

IBBY Mexico
Promotora Social Mexico

People we aim to reach

10,000

Books we will add to our collection

30

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