Mexico has a relatively high literacy rate of 94.4 percent, yet most young Mexicans are not reading books. We asked ourselves, “how can we help a literate person that isn’t reading become an avid reader?”
The project
Through avanzaLee (Avanza – move forward, Lee – read), we aim to change attitudes towards reading among Mexican youth and foster reading cultures across the country.
Project Design
Reading promoters
We’ll be training reading promoters on how to integrate our Worldreader app into their outreach efforts.
An avanzalee Collection
We’ll be adding 30 high-quality digital books in Spanish to our library to further contribute towards engaging readers.
Data insights
By analyzing the data, we’ll be able to develop best practices in promoting and monitoring mobile reading projects.
The project at a glance
Location
Mexico
Key Partners
IBBY Mexico
Promotora Social Mexico
People we aim to reach
10,000
Books we will add to our collection
30
We’re promoting gender equality through reading in Kenya
Read about our Anasoma project that aims to empower female readers.
