The Anasoma Research has presented initial findings of the first sprint of the Anasoma Research aimed at identifying barriers of and drivers to female mobile readership in Kenya.

In Kenya, it is often perceived as shameful to be studying at a late age. For 23-year-old Silvia who recently returned back to secondary school, books on her mobile phone mean that she can study in privacy. 

This report describes the research process, methodology and critical findings that enables Worldreader, and others, to positively influence gender norms and stereotypes by exposing users to empowering content on applications.