What type of story delights a child’s imagination? How can publishers tap into new audiences with their children’s content? What responsibility do publishers and authors carry for creating quality stories? These are just a few of the questions we will tackle at this publishing event sponsored by Worldreader.

This hands-on workshop will be led by Deborah Ahenkorah, founder of Golden Baobab, and Worldreader staff.  Here is a look at the sessions and topics we will be covering.

• Establishing and Growing a Market

This session will uncover the existing size and state of children’s publishing in Ghana, while also identifying the drivers to growth in your region and beyond. Is there a role for digital in children’s publishing? What are the steps to take to incorporate digital into your strategy? We will kick off the day by addressing and answering some of these important questions.

• The Future of Author and Publisher Relationships

This session will focus on the critical role a publisher plays in the digital era. We will look at the challenges between publishers and authors and how publishers can support and build trust among their collaborators.

• Quality in Children’s Books in 2018 —Content, Print, and Digital Implications

This session will discuss quality from three different standpoints: curation, editorial, and production. When are books “good” for children? What delights children? What sells? How should publishers approach the quality of their books for both print and digital purposes?

• Marketing your Titles to Reach the Right Audience

Bringing books to life is the first step. The second step is to ensure those books find readers. In this session we will explore marketing tactics around discoverability and the role digital plays in unlocking new audiences.

We will provide coffee and tea, lunch, and drinks in the evening to close a successful day of collaboration. Hope to see you there!

Please RSVP by filling in the form below.