Our Approach
We’re tackling the reading crisis in a unique and scalable way, using our ABCDE model.
Bringing reading to children who need it most
64% of children globally can’t read and understand a simple story. That’s why we’re working to provide families and caregivers with the tools, resources, and encouragement they need to get children 3-12 years old reading at least 25 books a year by focusing on reading outside of the school day in educational programs and homes.
Our unique approach to the reading crisis
We make it easier for young children to read more books, more frequently, with the support of their caregivers. We do this by applying our unique A-B-C-D-E model.
We serve readers through BookSmart, a mobile application, accessible on all devices from inexpensive feature phones to smart TVs.
We bring readers a library of 3000+ high quality digital books. The library reaches children globally across several major and local languages.
We train and support caregivers and reading champions so they feel confident about reading to and with children.
We collect real-time reading data and share it with our various audiences to continuously help them reach their reading goals.
We engage caregivers and communities to spur behavior change and a new culture of reading in the home and beyond.
We help children reach their potential
The benefits of reading reach far beyond reading comprehension. Our international team of experts has designed the ABCDE model to achieve long-term impact in three key areas of a child’s life:
- Better education outcomes
- Higher earning potential
- Stronger emotional intelligence
Our work with partners
Together with partner organizations around the world, we support children and caregivers on their reading journeys. These partners include:
Community-based organizations
Schools and learning networks
The private sector
Partner with us
Our partners share our vision of building a better world, powered by readers. These partners play a critical role in bringing reading to more children every day. If you’re interested in partnering with us, get in touch today.
