| June 15, 2021

Redefining Gender Stereotypes to Empower Women and Girls


Kenya girls

Books are essential tools for promoting gender equality. That’s because they show young readers possibilities outside of traditional gender roles. And these possibilities then encourage kids to think outside of harmful stereotypes and help them reach their full potential. 

With this in mind, Worldreader launched the Anasoma project in Kenya in 2016. The project aims to boost girls’ access to books and empower them through reading to improve gender equality.

Empowering Women and Girls

Around the world, nearly two-thirds of illiterate people are women—a proportion that has remained unchanged for two decades. Despite progress made towards gender equality, women and girls continue to be held back because of their gender.

In 2015, world leaders placed gender equality and empowerment of all women and girls at the heart of the 2030 Agenda for Sustainable Development, because empowering women and girls is a priceless investment that can change the world. At Worldreader, the Sustainable Development Goals are a guiding light of our work. But we also know that bold solutions are needed if we are to accomplish real change.

Shifting Gender Stereotypes

So how do we unleash women and girls’ full potential? Incredible progress has been made across the globe by increasing support for girls to go to school, addressing violence and discrimination against women and girls, and increasing women’s economic empowerment. But in order to accomplish gender equality, we need to look at the root causes of why women and girls are discriminated against in the first place.

Underlying all discrimination are gender norms—behaviors and attitudes that prescribe female behavior and limit the potential of women and girls. When a society disregards a woman’s individual and inherent abilities based on predefined stereotypical beliefs, it hinders her ability to fulfill her potential.

Here’s the good news: Although these stereotypical beliefs can be rigid, they are not static. That’s the challenge and opportunity we face. What if the power of stories can be used to chip away at the old norms and build new ones?

international women's day worldreader kindles

Anasoma Project 

To test this hypothesis, in 2016 Worldreader launched Anasoma (She/He reads in Kiswahili), a pilot project in Kenya aimed at increasing women and girls’ access to an online library that will ultimately boost their empowerment and assertiveness.

As part of the project, we’re acquiring and commissioning new content aimed at challenging social norms and redefining the traditional stereotypes around what it means to be a woman.

The Women Empowerment Collection will cover a range of themes including rights, health, safety, and entrepreneurship. What’s more, the books will picture women and men in nontraditional roles in society. The project aims to promote gender equality and women’s empowerment while increasing female participation in mobile reading.

International women's day worldreader

Achieving gender equality is going to require asking hard questions and trying innovative approaches. Now, we celebrate women around the world and the progress they make towards equality every day by picking up a book. A few from our library that we recommend you read on your mobile phone are Chasing Butterflies, A Tiny Seed: The Story of Wangari Maathai and Graca’s Dream.


Worldreader believes that readers build a better world. We’re an online learning charity with a low-cost, high-technology approach, combining 21st-century education technology, culturally-relevant digital ebooks, and supportive programming to support sustainable development goals – particularly improving learning outcomes, workforce readiness, and gender equity in vulnerable communities around the world. Since 2010, Worldreader and its partners have distributed over 69 million digital books to 20 million readers across six regions (East Africa, West Africa, Latin America, MENA, North America and South Asia).

Worldreader is always looking for partners to reach millions more. With COVID-19 forcing millions of children out of school, Worldreader is providing distance learning solutions to families around the world. To donate to our reading charity, please go to worldreader.org/donate