Brand Assets

About Worldreader

Worldreader gets children reading so they can reach their potential. We are an international nonprofit organization working with partners to get children reading at least 25 books a year with understanding, because regular reading improves reading comprehension, social-emotional learning, and digital literacy. Since 2010, Worldreader has supported more than 22 million readers in over 100 countries.

Worldreader is headquartered in the US with representation in Kenya, Spain, and the UK.

We achieve impact with our BookSmart reading experience, which improves reading comprehension, social-emotional, and digital literacy skills for children ages 3-12 years old. With BookSmart, children have the required tools to build their reading skills through high-quality books, activities that reinforce reading in fun and interactive ways, and where they are celebrated for their reading success. BookSmart is available for free anytime, anywhere and works on all data-connected devices.


In May 2009, during a trip around the world with his family, David Risher saw a library in Ecuador whose door had been padlocked. He was struck with the discovery that e-reader technology was able to work in the most remote areas of the world, where people have very limited access to compelling and relevant reading material.

With his colleague and ex-ESADE executive, Colin McElwee, David Risher founded Worldreader in 2010 with the hopes of serving communities in low-income countries with the digital books they need to improve their lives.

In March 2010, the Worldreader team traveled to Ghana and conducted a trial with 20 e-readers at OrphanAid Africa. Shortly thereafter, Ghana’s Ministry of Education granted permission to Worldreader to permit the organization to extend its work across the country.

Our vision

Readers build a better world.

Our mission

We get children reading so they can reach their potential.

Our approach

Working with partners globally, Worldreader provides the tools, training, and resources families and caregivers need to get children reading at least 25 books a year with understanding.

Our tagline

We get children reading.

Our Impact

Over 22 million readers since 2010

Our Name

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Worldreader Logo

The Worldreader brand is built on a set of values, symbols and colors. Please do not alter the colors or proportions when applying the logo to your website, blog, marketing materials, advertising, presentations, etc.

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Primary Colors

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Secondary Colors

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Below are links to our public Google Photos albums. To download a photo, click on it, then click on the icon with three dots in the top right-hand corner. To download an album, click on the same icon of the album page.

All photos must be credited to Worldreader if being used for public distribution. This includes press releases, articles, and social media. Aside from cropping, photos should not be altered in any way.


Visit our Youtube channel for videos.

For more information, contact the Marketing team.