Brand Assets

About Worldreader

Worldreader is a global nonprofit that provides access to digital books to children and families around the globe. Since 2010, over 13 million people — using e-readers and tablets in schools and libraries, and mobile phones worldwide — read e-books for free on their devices.

The Worldreader team consists of dedicated staff, volunteers and management from Ghana, Kenya, Spain, Jordan, India, UK and US all working tirelessly to bring books to children and families around the world.

History

In May 2009, during a trip around the world with his family, David Risher saw a library in Ecuador whose door had been padlocked. He was struck with the discovery that e-reader technology was able to work in the most remote areas of the world, where people have very limited access to compelling and relevant reading material.

With his colleague and ex-ESADE executive, Colin McElwee, David Risher founded Worldreader in 2010 with the hopes of serving communities in low-income countries with the digital books they need to improve their lives.

In March 2010, the Worldreader team traveled to Ghana and conducted a trial with 20 e-readers at OrphanAid Africa. Shortly thereafter, Ghana’s Ministry of Education granted permission to Worldreader to permit the organization to extend its work across the country.

Our tagline

Readers build a better world.

Our Mission Statement

Worldreader works globally with partners to support vulnerable and underserved communities with digital reading solutions that help improve learning outcomes, workforce readiness, and gender equity.

Our Impact

  • Over 18 million readers since 2010
  • 124M+ hours read
  • 63M books read

Our Name

Worldreader name

Typography

Montserrat

Worldreader Logo

The Worldreader brand is built on a set of values, symbols and colors. Please do not alter the colors or proportions when applying the logo to your website, blog, marketing materials, advertising, presentations, etc.

new logo
logo

Primary Colors

primary colors

#285BD4

#20C4CB

#104065

#EA356D

#BC33A9

Secondary Colors

secondary color

#FBBD08

secondary color

#F2711C

secondary color

#21BA45

secondary color

#B5CC18

secondary color

#AD6238

Photos

Below are links to our public Google Photos albums. To download a photo, click on it, then click on the icon with three dots in the top right-hand corner. To download an album, click on the same icon of the album page.

All photos must be credited to Worldreader if being used for public distribution. This includes press releases, articles, and social media. Aside from cropping, photos should not be altered in any way.

Videos

Visit our Youtube channel for videos.

For more information, contact the Marketing team.